Company analysis is the important type of case method in Research Methodology and is commonly used by the beginners of scholarly research. A case study based management research and teaching pedagogy are adopted by many business schools with the belief that it is a most powerful way to study and learn new lessons required to identify, understand, and solve the problems in the process of managing and leading the organizations. Developing a business case on various managing aspects of a company and analysing case forces students to grapple with exactly the kinds of situations, decisions, and dilemmas managers confront every day. Company analysis is a powerful tool in developing both research case study and teaching case study in business management subject. Compared to industry analysis, company analysis gives focused and deeper insight into a company and its business in terms of challenges and opportunities. In this paper, we have discussed the procedure of writing company focussed case study based on a newly developed company analysis framework. We also recommend the Company analysis as a class of case study methodology in management research for the beginners and budding researchers as a beginning step in scholarly research.

Any organization, whether NGO (Non-Governmental Organization) or Government, involved in the rural or urban development is making concerted efforts in diverse activities. Some NGO’s are involved in helping weaker sections of the society such as small and marginal farmers, agricultural labourers, reservation castes, while others engage in, setting up schools and hospitals in the rural areas, provision of better nutrition to children, health intervention, family welfare, organizing vocational training to enable youth and special programmes formulated for senior citizens. Srinivas Institute of Rural Reconstruction Agency (SIRRA) is one such NGO engaged in Rural Welfare activities for the past Ten years. This NGO is formed under the aegis of A. Shama Rao Foundation, which is well known in the field of quality education services, and sponsored over nineteen colleges. SIRRA has a team of experienced trainers and resource persons who would always guide the rural development activities in Dakshina Kannada District. With the rich knowledge, skills and contacts gained, SIRRA organized various programme and provides opportunity for student Social Workers to practice their field practicum. This was done in the collaboration with Srinivas Institute of Medical Science and Research centre, Mangalore. SIRRA organized number of community outreach programmes, medical camps, street plays, awareness programmes etc. for the disadvantaged sections of the society. This study explores the intervention activities and its impact on the society, through the case study.

Any organization, whether NGO (Non-Governmental Organization) or Government, involved in the rural or urban development is making concerted efforts in diverse activities. Some NGO’s are involved in helping weaker sections of the society such as small and marginal farmers, agricultural labourers, reservation castes, while others engage in, setting up schools and hospitals in the rural areas, provision of better nutrition to children, health intervention, family welfare, organizing vocational training to enable youth and special programmes formulated for senior citizens. Srinivas Institute of Rural Reconstruction Agency (SIRRA) is one such NGO engaged in Rural Welfare activities for the past Ten years. This NGO is formed under the aegis of A. Shama Rao Foundation, which is well known in the field of quality education services, and sponsored over nineteen colleges. SIRRA has a team of experienced trainers and resource persons who would always guide the rural development activities in Dakshina Kannada District. With the rich knowledge, skills and contacts gained, SIRRA organized various programme and provides opportunity for student Social Workers to practice their field practicum. This was done in the collaboration with Srinivas Institute of Medical Science and Research centre, Mangalore. SIRRA organized number of community outreach programmes, medical camps, street plays, awareness programmes etc. for the disadvantaged sections of the society. This study explores the intervention activities and its impact on the society, through the case study

In Human Immuno-deficiency Virus and Acquired Immuno-Deficiency Syndrome (HIV/AIDS), the HIV virus attacks the immune system, which defends the human body against pathogens. When there is balance against the immune system, the people living with HIV/AIDS (PLHA) become more susceptible to opportunistic infections (OIs). The District of Dakshina Kannada is not exceptional from the above mentioned burning problems of HIV/AIDS infections. Due to its larger rate of national and international migration drastic change in the lifestyle of the people, improvement in industrialization and urbanization directly or indirectly contributing to transmission of virus. In this paper, the researcher had made an attempt to examine the Technology and e-applications, its effects on the people in creating awareness with regard to HIV/AIDS. The researcher’s main aim is to know both the traditional methods and the present Technologies, and its effect in creating awareness and prevention of HIV/AIDS. The target audiences are general public-youth between the age group of 19- 29 years. By adopting field survey and interview researcher collected 25 samples, studied in depth and analyzed them systematically.

Current business houses use the word “Lifestyle marketing” which is like a buzz word used in the selling and marketing in the present century. Lifestyle has a psychological determinant that influences buying behaviour- reflecting an individual’s choice of how to spend money and time and the attitudes and values connected with these behavioural patterns. The success of an organization is directly linked to the level to which the company’s products and marketing strategies, dominantly communication, which reflects the lifestyle of the targeted market. This aids in giving a competitive edge over the other business houses. This in turn generates revenue. The companies are forced to dedicate their marketing strategies towards life style marketing. This paper discusses the role of lifestyle marketing in the current business scenario and the strategies to be adopted by the watch industry to suit each target market and the branding and promotional techniques that influence the branding of various market segments. This will provide insights which are valuable for companies marketing and advertising strategies. As people’s attitudes, interests and opinions regarding products and services change, it is vital for the marketers to continually monitor the changes. The basic objective of this paper “The changing paradigms in lifestyle marketing – A case study approach with reference to watch industry” aims at understanding the concept of lifestyle marketing and by utilizing this how the brand value can be made more effective be made. A case study approach using a watch sector as an example will be adopted to study this concept for better understanding and implications. The research uses secondary data for the collection of data. Conclusions, based on the outcome, hereby obtained were drawn and decisions were taken about the said objectives. The primary purpose of this paper is to stimulate further discussion amongst marketers and to be used in dialogue with stakeholders

Current business houses use the word “Lifestyle marketing” which is like a buzz word used in the selling and marketing in the present century. Lifestyle has a psychological determinant that influences buying behaviour- reflecting an individual’s choice of how to spend money and time and the attitudes and values connected with these behavioural patterns. The success of an organization is directly linked to the level to which the company’s products and marketing strategies, dominantly communication, which reflects the lifestyle of the targeted market. This aids in giving a competitive edge over the other business houses. This in turn generates revenue. The companies are forced to dedicate their marketing strategies towards life style marketing. This paper discusses the role of lifestyle marketing in the current business scenario and the strategies to be adopted by the watch industry to suit each target market and the branding and promotional techniques that influence the branding of various market segments. This will provide insights which are valuable for companies marketing and advertising strategies. As people’s attitudes, interests and opinions regarding products and services change, it is vital for the marketers to continually monitor the changes. The basic objective of this paper “The changing paradigms in lifestyle marketing – A case study approach with reference to watch industry” aims at understanding the concept of lifestyle marketing and by utilizing this how the brand value can be made more effective be made. A case study approach using a watch sector as an example will be adopted to study this concept for better understanding and implications. The research uses secondary data for the collection of data. Conclusions, based on the outcome, hereby obtained were drawn and decisions were taken about the said objectives. The primary purpose of this paper is to stimulate further discussion amongst marketers and to be used in dialogue with stakeholders.

The individuality and personality of the learner must be known before he is taught or subjected to behaviour modification. The teacher should have a thorough knowledge of the interests, aptitudes, attitudes, intelligence and creativity of a learner in order to play a key role in pushing the student to higher achievement. For the proper and effective communication between the teacher and the taught we have to have a proper and unique method. We have to think when and where the learning experience has to be provided. Education cannot be static and fixed or unchanging. It has to be planned according to the changing circumstances and needs of a particular society or nation (Mangal S.K., 2004).Education is not pumping in but pumping out the knowledge potentialities in an individual. This dynamic process is an inevitable thing without which there is no education. Through many years of experience many things are crystallised into the knowledge bank of a person. This cranial accumulation is digested and stored in every person. Different types of experiences are accumulated and formed in the brain-mathematical knowledge, literary knowledge, logical knowledge, philosophical knowledge etc. Argumentative ability is another important ability in education. Vedas are the best example of this. Vedas and Upanishads are formed in the wide jungles from great rishis - means one who ignites Agni - the Agni of knowledge in a person. Veda means to analyse a thing in different angles and reach a conclusion (Bhagavan, 1993). This type of method ignites and cherishes the branches of all types of knowledge. Vedic mathematics is an example of this. More than the speed of a computer it calculates everything in a lightning speed. Mere analytical knowledge is nothing. But it must be mingled with correct and proper intuition. Shree chakra is an example of this. Without this nobody in this world can think about digital system which is transforming the physical world into a marvellous area of development. Keywords: Modification, Aptitudes, Creativity, Static, Crystallise, Ignit

The progress in information communication technology (ITC) in 21st century created an opportunity to network the researchers working in same area/subjects and refer their research publications at free of cost by means of open access research repositories. SSRN, Researchgate, Selected works, Munich Personal RePEc Archive, Zenodo are some of the well known research networks and scholarly published papers repositories. In this paper we have studied the strategy of Social Science Research Network (SSRN) which has been named the Number 1 Open Access Repository in the World. We have studied the ranking strategy of this network based on number of papers published/ uploaded by different research organizations all over the world. This study discuss on the criteria of SSRN ranking, recent US Business schools ranking based on number of papers submitted for a given year, recent International Business schools ranking based on number of papers submitted for a given year, recent Top researchers ranking based on number of papers for a given year, and top Indian business schools based on such ranking. We have made a comparative study and analysis on research productivity of 30 Top research institutions in US business school ranking list, international business school ranking list, and Indian Business School ranking list and studied its effect on performance and ranking on the organizations as well as strategies on their MBA course fee.

The progress in information communication technology (ITC) in 21st century created an opportunity to network the researchers working in same area/subjects and refer their research publications at free of cost by means of open access research repositories. SSRN, Researchgate, Selected works, Munich Personal RePEc Archive, Zenodo are some of the well known research networks and scholarly published papers repositories. In this paper we have studied the strategy of Social Science Research Network (SSRN) which has been named the Number 1 Open Access Repository in the World. We have studied the ranking strategy of this network based on number of papers published/ uploaded by different research organizations all over the world. This study discuss on the criteria of SSRN ranking, recent US Business schools ranking based on number of papers submitted for a given year, recent International Business schools ranking based on number of papers submitted for a given year, recent Top researchers ranking based on number of papers for a given year, and top Indian business schools based on such ranking. We have made a comparative study and analysis on research productivity of 30 Top research institutions in US business school ranking list, international business school ranking list, and Indian Business School ranking list and studied its effect on performance and ranking on the organizations as well as strategies on their MBA course fee.

The unorganized labour could be described as those who have not been able to be organized in pursuits of common objective because of constraints, such as casual nature of employment, ignorance, and illiteracy. The small size of establishments with low capital investment per person employed, scattered nature of establishment and superior strength of the employer operating singularly or in combination. Labour engaged in informal sectors, being unorganized, have weak bargaining power and have been deprived of reasonable wages and working conditions. It is a common complaint that the benefits of labour legislation have not reached rural and unorganized labour. Unlike the modern sector, where wages are usually protected by labour legislations and trade union activity in the informal sector, there is an easier entry, but less job security and lower earnings. The people working in the unorganized sector are mostly middle-class people. Unorganized laborers work under the close supervision, control of employers and they do not have a common employer. They face many problems like Low productivity, due to lack of skills and proper tools, No protection from the minimum wage legislative and Exploitation by middlemen/ contractors. This Study is conducted with 50 respondents, 25 female, and 25 male sales personnel. The Objectives are; to understand the working conditions of the respondents and to explore the possible progressive changes in the working conditions of the respondents. Both primary and secondary data is collected in this study.

Industry analysis and Company analysis are two types of case study methods among many types of Case-based research analysis in Research Methodology. A case study based management research and teaching pedagogy are adopted by many business schools with the belief that it is a most powerful way to study and learn new lessons required to identify, understand, and solve the problems in the process of managing and leading the organizations. Analysing business cases of industries force students to grapple with exactly the kinds of situations, decisions, and dilemmas managers confront every day. Industry analysis is a powerful tool in developing both research case study and teaching case study in business management subject. Through industry analysis students and researchers can study various aspects of an industry and its components to enrich their knowledge in the core area of business including organizational management, environmental management, functional areas of business, strategic management, new idea generation as well as effective decision making. The issues or problems identified in a given industry and the efforts made by organizations to handle such issues or solve such problems are learning opportunities for students and researchers in business management institutions. In this paper, we have discussed the procedure of writing case studies based on industry analysis framework. We also recommend the Industry analysis as a class of case study methodology in management research for developing research case studies as a first step for budding researchers.

An ideal computing system is a computing system with ideal characteristics. The major components and their performance characteristics of such hypothetical system can be studied as a model with predicted input, output, system and environmental characteristics using the identified objectives of computing which can be used in any platform, any type of computing system, and for application automation, without making modifications in the form of structure, hardware, and software coding by an external user. In this paper, we have proposed cloud computing service model to be used as a part of computing processor section enabled through information communication technology concept and discussed how it will support the computing processor part of ideal computing processor section by providing virtual system components with both hardware and software from the cloud to realize ideal computing system model. In this model, the infrastructure required for an ideal computing processor section is owned by a third party vendor and the cloud computing services are delivered to the ideal computing system over the Internet on a leased/wireless basis with the capability to extend up or down their service requirements or needs ubiquitously and almost infinite scale-up capability. A well designed flexible cloud computing system can work and fulfill the requirement of the processing section of an ideal computing device. It also offers an innovative business concept for organizations to adopt ideal computing services without advance investment and enables convenient, on-request network accessibility to a shared pool of IT computing resources like networks, servers, storage, applications, and services.

Women prefer to work part time job than full time because of various constraints, who have more family responsibility than male. They suffer from low salary, unemployment which lead them lower status in the society. This paper undertakes the study on the needs and constraints of women entrepreneur. And explore the relevance of self-employment, training, and motivate to start self-employment and to become a successful entrepreneur. The aim is to give detail picture about the need and constraints of women entrepreneurs in Dakshina Kannada. And the objectives are: To study the profile of the respondents; To explore the relevance of training, focussing on the factors responsible for relative success and failure of self employment; To identify the Social and Economic condition of the respondents before and after starting Self Employment; To know the impact of Self Employment training and the constraints to become successful entrepreneurs and the measures to overcome the problems. This is the descriptive study conducted in Dakshina Kannada District. The sampling consisted of 50 self-employed urban women and was selected through the accidental and snow ball sampling method.

Street vending a very ancient and critical occupation found in each and every country with far reaching economic and social impact. Even before the pre independence era, in India, street vending was by far the only recourse to sales activities in an informal space. Even to this day in smaller semi urban localities and pockets of the country we see a congregation of sellers and buyers getting together in vacant spaces for an informal marketing activity. They are called by various names as in sandy bazaars, santhe’s etc which could happen once a week in most places. Not just food, every possible and essential good and in certain cases services are also bought and sold here. While there is a lot of study on formal sales management, marketing mix, product life cycles stages and a plethora of marketing concept, this street vendors business management have been given very little thought and study. In the absence of a shop, any perceivable brand building exercises, advertisements the street vendor is successful in getting very good returns on the minimal capital expenditure invested. This paper is a case study approach to viewing the successful business practices of street vendors. How do these street vendors manage competition amongst them and still continue to attract a growing numbers of customers. Certain sellers have become brands in themselves for certain unique services they offer and able to sustain their product and service through the years successfully. In this paper, we have discussed certain critical practices of street vendors that could be of much use in furthering management theories and practices.

Teaching is a noble profession which requires special skills for the transformation of knowledge from teaching domain to the learning domain. This profession requires deep knowledge, dedication in teaching, encouragement, and control over the activities of the learning domain, providing the knowledge to the learning domain, teaching the discipline, behavior and smart skills as out of box teaching subjects. The teacher has to continuously upgrade himself in discharging the knowledge because whatever he has learned in his learning domain might be outdated. The Knowledge is always updating and it is the responsibility of all the teachers to update their knowledge so that they can effectively transform the same to the learning domain. The knowledge transformation in technical subject needs a rather different methodology than the traditional classroom based teaching. The subject like Software Engineering needs a different method of teaching than the traditional classroom based teaching. In this subject the learning domain should be active in looking into the various aspects of the software development. In this subject, the traditional classroom based teaching does not transform the knowledge to the learning domain because the learning domain cannot follow the subject since the domain does not have any idea about the subject. This paper explains the need for active teaching in software engineering where in the learning domain has to be active than the teaching domain. The teaching domain has to concentrate on various concepts which are supposed to be given to the learning domain and guide the learning domain how to get the knowledge, effective use of the available technology and its adoption at the right place. The objective of this paper is how to convert the learning domain into smart learning domain. This paper strongly recommends the case study based teaching and learning practice than the traditional unidirectional classroom teaching.

Migration is the movement of people across a specified boundary for the purpose of establishing a new or semi-permanent residence. Migration is from a rural area to the urban area in search of new job avenues, improve their economic condition and to improve the standard of living once they go back to their native. Migration denotes a person living outside his or her native place especially from a rural area to urban. Many leave their homes because there are not enough employment opportunities, low yielding land, more family members depend on the small land, food, water, work or other fundamental requirements like health benefits, education. Another important aspect is that the consequences of environmental catastrophes, such as drought, floods, low prices for their products, disease to the product can also force thousands to leave their native countries. Today people are moving towards cities seeking employment opportunities. In this paper, the researcher wants to study about causes and effects of migration with the case study. The objectives are to know the reason for migration and the effects of their migration. 50 respondents were covered out of 1400 migrated people from Bijapura colony, Lingappayana Kadu, Mulky, under simple random sampling method. Questionnaires method was used to collect the data. Both primary and secondary data was included.

The global economy has undergone a structural transformation: there will be a workforce of 3.3 billion needed by 2020, in the services and capital-intensive manufacturing sectors. This phenomenon is expected to play out in India – by 2020. 90% of India’s GDP and 75% of employment is expected to be obtained from the services and manufacturing sectors. Technological advancement shall have several jobs redundant while also creating new job roles. The structural shift in generating employment will increase demand for sophisticated workers, innovators, and thinkers who could thrive in globally-connected and a dynamic economy. India, with a large workforce and an increasing pool of educated graduates, is in a strategic position to reap the benefits of this shift. However, the ‘demographic divided’ will likely be squandered unless India can create a “globally relevant and competitive” higher education system that serves the requirements of both the domestic as well as global economy. India is prominently placed on the global higher education map in terms of more globally-reputed Indian institutions, significant student and faculty mobility, presence of collaborations with quality international institutions India as a hub for talent that is able to drive competitiveness of the Indian economy and is fit to work in or serve international markets This paper is an attempt to identify the needs of global competitiveness in the Indian students. Secondary data is used in depth to identify the shift needed in higher education.

Teaching is said to be a noble profession. It is considered to be a profession that identifies the potential in the children and try to bring out the destiny of people. Mother is considered as the first teacher and later teacher in the school will take over the responsibility in molding the children so that they can identify their inner talent and reach their goal in life. Teachers also create the future citizens and to create the administrators, doctors, scientists, engineers and all other professionals. All these are the products of sound teaching order. The Job of teaching is self-rewarding so far as experience, knowledge and emotional satisfaction are concerned. In this profession one may work, earn and remain youthful and young as all the time he/she will be among the youth, thinking new ideas with an innovative spirit. Education is the backbone of the progressing nation which ultimately depends on the teacher. A quality teacher is the one who has a passion for teaching can do tremendous changes in the life of their children. She is also called the torch bearer; he/she moulds the lives of thousands of children. But generally, they are from a low-income group, and with more job dissatisfaction. Financially they are weak, socially they are of low status, and they suffer from stress. In this paper, the researcher tries to highlight various types of stress and the problems faced by the primary level teacher working in the government schools in Dakshina Kannada. 50 teachers were identified randomly for this research.

Ageing is a normal, common, universal and un-avoiding phenomenon. Ageing has three aspects biological, psychological and social. We are living in this busy world, it is the duty of each and every young ones to spend a little time for our elders, patient listening, loving talks and careful attention can relieve many of the psychological problems. It appears in India senior citizens have no right to live a life of dignity. Day by day they are getting shocks and traumas in one form or other, the past two decades the social scene, due to a number of factors, had undergone drastic changes with the joint family system breaking down. Today, nuclear families are the norm. In fact, for most people, growing old is time to be enjoyed. They mostly ignore the symptoms considering it as the signs of aging. Institutionalized elderly refers to the people above the age of sixty years who live in the institution and Non-institutional elderly means who stay in their own house alone, with their partner, children, and grandchildren together. The issues and problems are varied in any place be it in families or in the institution. It differs from person to person. The researchers came to know of various problems faced by them. Thus was interested to study the problems they face. The scope of the study is restricted to only 50 elderly in Mangalore city. 25 respondents are from institutions and 25 from those living in families. The aim is to draw a comparison between the problems faced by the elderly in each of these places. The objectives are to assess the problems faced by the elderly and to know their opinion on their stay. The respondents were selected adopting a simple random method of sampling.

The need of additional universities in Indian higher education system to provide higher education to all eligible population of the country and the success of private university model in the USA tempted the Indian government to give permission to establish Private Universities in the country. Accordingly, based on section 22 of UGC act, the Indian government has allowed the state governments to establish private universities in the respective states. Presently there are 264 private universities in the country spread over 22 states. Due to non-availability of any financial support from the state and central governments, private universities are trying to sustain through their only strategy of service differentiation through 21st century curriculum and industry integrated programme design. In this paper, we have studied and compared some of the private universities in India in terms of their infrastructure, faculties, variety of courses, and fee structure of identified courses. We have also studied the performance scores given by NIRF, MHRD, Govt. of India for various criterions like Teaching, Learning & Resources, Research and Professional Practice, Graduation Outcomes, Outreach and Inclusivity, Public Perception. Based on the annual fee charged by the private universities established before 2010, we have identified three types of strategies which include low-cost – low quality, high-fee – high-quality, and nominal-fee – high quality strategies and analysed them based on the philosophy and background of such universities in general. We have also identified other innovative strategies offered by many private universities, in general, to differentiate themselves from publicly funded universities. The paper also contains some recommendations based on the observations to improve the quality, relevancy, and effectiveness of educational services and research contributions of private universities.

The global economy has undergone a structural transformation: there will be a workforce of 3.3 billion needed by 2020, in the services and capital-intensive manufacturing sectors. This phenomenon is expected to play out in India – by 2020. 90% of India’s GDP and 75% of employment is expected to be obtained from the services and manufacturing sectors. Technological advancement shall have several jobs redundant while also creating new job roles. The structural shift in generating employment will increase demand for sophisticated workers, innovators, and thinkers who could thrive in globally-connected and a dynamic economy. India, with a large workforce and an increasing pool of educated graduates, is in a strategic position to reap the benefits of this shift. However, the ‘demographic divided’ will likely be squandered unless India can create a “globally relevant and competitive” higher education system that serves the requirements of both the domestic as well as global economy. India is prominently placed on the global higher education map in terms of more globally-reputed Indian institutions, significant student and faculty mobility, presence of collaborations with quality international institutions India as a hub for talent that is able to drive competitiveness of the Indian economy and is fit to work in or serve international markets This paper is an attempt to identify the needs of global competitiveness in the Indian students. Secondary data is used in depth to identify the shift needed in higher education.

A case study is a research method involving a systematic and detailed examination of a subject of study, as well as its related contextual conditions. 3i Infotech Ltd. is a secured Information Technology company to empower the Business Transformation and was established with the principal mandate of servicing the different ICICI Investors family and by providing Quality services to the shareholders of the company, and other depositors. It was promoted by ICICI Bank for their back office works. But now they become a global technology company across the world. The company position is top four Indian Software Product company. They provide different services like Managed IT Services, Payment solutions, Application Software Development and Maintenance, Business Intelligence Document Imaging and Digitization, IT consulting and various Transaction Processing services. They also sell services such as Infrastructure Management, Analytics and Services, Business Intelligence, Testing and compliance, Application development and Maintenance, Consulting and its BPO offerings. The company incorporated various wholly-owned entities in India and abroad, which includes the company consumer services Ltd for doing business related to Business to Customers services associated with Information Technology. This paper narrates about business strategy and competitors for this company and suggestions for future innovations

The current technological and digital era has always directed campus recruitment process towards eruption of paradigm shifts matching new systems of industrial workforce engagements. The dilemma of job seeking graduates today in campus has ever more convoluted towards the rapid changes in industry and employment market. IEDRA Model of Student Campus Placement Realization was a more comprehensive study undertaken by Shenoy & Aithal (2017) to resolve such a dilemma of students. Therefore here, a brief study is undertaken to discover practical viabilities, understand the usefulness, resourcefulness and universal applications of IEDRA Model of campus placement determination towards concerned stakeholders. A new model of framework analysis named ABCD analysis developed by Aithal et al. (2015) is adopted here for arriving at appropriate theory, hypothesis or postulate constructs regarding the ubiquitous appeal of the IEDRA Framework.

The energy from the sun is abundant for essential requirements of every home. But due to technological reasons, it is not so easy to use the solar energy by converting it into electrical energy efficiently in all places. The important factors which would be affecting the efficiency of the solar panels (which is presently in the range of 20% to 30%,) are the cost involved in implementing the same at each house, lack of knowledge on investment return etc. The semiconductor technology for fabricating solar cells contributes to the performance. The impurities in the semiconductor technology, the heat from the sunlight are the negative factors for the performance. The variation in the angle of sunlight incident from morning to evening is also a negative factor for the performance. The climate condition of the environment like cloudy weather which limits the sunlight falling into the panel is another limiting factor. Considering all these limiting factors this paper proposes the different modes of installation of solar energy. This paper contains the normal power requirement of the house and methods for either partial or complete solar energy installation to the individual house.

India has become a second home to many multinationals’ over the years. The fact that India has second largest population in the world is alluring because it translates itself into a huge opportunity to encash for marketers across the globe. Hindustan Lever Limited which set foot as the subsidiary of Unilever has been one such multinational which has almost become a home grown brand. The strategies adopted by this corporate leaves no stone unturned in cashing in on the tiniest niche markets available. Reaching the four billion populations in the base of the pyramid markets has been a topic of research in recent times. Lot of exploratory and case studies have been made in this field. This paper is a study on the strategies developed by Hindustan Lever Limited which has been one of the most successful companies to foray into the emerging markets in South East Asia and successfully tapped the base of the pyramid in India. A case study using archival material and secondary information sources suggest that having a global lookout and one world one market strategy is not successful when attempting to cut into base of the pyramid segments in emerging markets. The critical aspect here is developing grassroots’ connection and social empathy which should translate to a cooperative spirit which will leverage the strengths and overcome the weaknesses.

MindTree is one of the fastest growing Information Technology companies in India. Founded in 1999, as an Indian IT company, MindTree has its presence across the world with a global workforce of approximately 16,000 employees. With a motivational slogan of “Welcome to Possible”, MindTree serves various industries like Banking, Capital Markets, Manufacturing, Semiconductor, Retail, Media etc. MindTree Limited is an Indian multinational information technology firm having its head office in Bengaluru, India. Founded in 1999 the company employs roughly 16,500 IT professionals with annual revenue of $780million. The MindTree has a goal to reach customers by giving proper services in right time. The company deals in e-commerce applications, mobile applications, cloud computing applications, digital transformation, data analytics, EAI, and ERP solutions, with more than 344 clients and 43 offices in over 17 countries, as on 31st March, 2017. It has its main operation in India and has major markets in United States and Europe. The company was started by ten IT professionals on 18 August 1999, who have previously worked for Cambridge Technology Partners, Lucent Technologies, and Wipro. In this paper, we have analysed the business strategy of MindTree by studying its operational level and business level strategies including operational strategy, services strategy, technology adoption strategy, HR strategies, financial strategies, marketing strategy, and new product development strategies. The paper also includes the company’s innovation on sustainability through green strategy and corporate social responsibility strategy. Finally, based on SWOC analysis, some suggestions are given to speed up the sustainable growth.